Codie SanchezFounder @ Contrarian Thinking

$7 Million From Sex Chocolate?! #shorts

13 Apr 2023 · 1 min

Watch on YouTube

0:50

A short YouTube clip by Codie Sanchez profiling a founder (Oliver) who built a $7M online business selling "sex chocolate." The video highlights the founder’s TikTok-driven growth strategy: using 30 creators on retainer paid by sales, high-volume short organic clips repurposed across platforms, and simple creative guidelines (no logos/ads, strong hooks/CTAs). The piece frames TikTok’s algorithm as opaque and emphasizes volume as the path to growth.

Chapters

This guy is about to make 7 million online selling sex chocolate. Last month alone they sold 500k. The founders fascinating drop out of college to build this business but it actually kind of paid off and I think his secret sauce has tons of lessons for us. He went viral with organic creators on TikTok. He realized that TikTok's algorithm is a total black box. No one really knows how it works. The meta of what goes viral changes weekly. Volume is the only way to guarantee to growth. So Oliver has 30 creators on retainer. They get paid based on sales generated. They each make one to three videos a day that then get repurposed into shorts, IG reels et cetera. And Oliver gives them really simple guidelines. 10 second clips don't look like ads. Crazy hooks, CTAs and logos are a no. These guys actually get how to market on the Internet. We work with a lot of sponsors who don't get that. Learn from the sex chocolate guy.