Codie SanchezFounder @ Contrarian Thinking

$95,000/ Day To Play With Toys?!

16 Dec 2024 · 1 min

Watch on YouTube

0:44

Codie Sanchez’s YouTube video profiles Ryan Kaji (Ryan's World), tracing his rise from a 3‑year‑old toy reviewer filmed by his parents beginning in 2015 to a global creator. Within ~10 months he reached one million subscribers; by 2017 (age 6) he earned $11 million and made the Forbes list. As of the narration he is 12 with ~37 million subscribers and reported YouTube earnings of $35 million; the video frames these milestones alongside product expansion (toy design, TV shows, a game) and fast-growing audience/earnings.

Questions this video answers

2015.

Within 10 months.

$11 million.

6 years old.

Approximately 37 million subscribers.

Chapters

$95,000 a day just for playing with toys. Meet Ryan Kaji, the face behind Ryan's World, on YouTube at 3, when most of us are still learning how to use a spoon. He wanted to make YouTube videos, reviewing his toys. So his parents started filming him in 2015. And within 10 months, he hit a million subs. Suddenly, he wasn't just reviewing toys, he was designing them. Starred in TV shows, launches his own game. His audience exploded. So does his bank account. In 2017, at 6, Kaji became the youngest person ever to make the forbe earners list, making 11 million bucks. Fast forward to today. He's 12. He's got 37 million subscribers. And remember what your allowance was at that age? Well, his allowance from YouTube was $35 million.