A Million $ Recipe…

I came across this YouTuber, crazy. He did these viral videos that went so viral that it got him 9 million subscribers. The most brilliant part, Joshua Weissman turns it into a series. Smart. But what's even smarter is he turned it into a cookbook that then sold hundreds of thousands of copies. And the most interesting part about it to me is he outsold the biggest names, like Martha Stewart. Right. And Bobby Flay, Gordon Ramsay, actually, all genres. Just to be clarifying, I'm calling this the sound and story strategy. It's brilliant. Totally replicable. You make videos, ton of them. Then you find one of them that's super viral. Then you add an asmr, and finally, you make it simple like this. And then you sell a lot of whatever it is in the video.