Codie SanchezFounder @ Contrarian Thinking

Ask These 3 Questions BEFORE Investing #shorts

23 Jul 2023 · 0 min

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Short conversational piece (YouTube #shorts) where Codie Sanchez asks an investor which parameters they use to decide whether to invest. The investor lists three practical criteria: (1) liking the founders and shared core values, (2) personally buying and promoting the product, and (3) the founders' audience/following to accelerate growth—framed as an "unfair advantage" beyond pure financials.

You've built one company to nine figures, you've invested in eight companies. What parameters do you use to decide should I invest in this company or not?
Yeah, good question. So I have three parameters I look for when I'm going to invest in a company. One, do I like the owners, the founders? Would I hang out with them? Do we have the same core values? If that's a yes, I move on to number two. Product. Do I buy the product? Would I tell people about the product? If that's a yes, move on to number three, the audience, the following, the social media to promote the product. If that's a yes, then I'll make them an offer and I'll invest in that organization. Because now, like the people, I would use the product, I'm evangelical about the product. And then of course, I've got the following. So I can accelerate the growth of the product and therefore accelerate my investment.
Smart. It's not just about the numbers and the pnl. It's also about your unfair advantage.