Billion $ Company's Marketing Strategy #shorts

This is my friend James. He runs a two billion dollar craft beer company. His business started as two dudes in his garage with a dog. The crazy part though is how often he beat the big guys. How did he do it? This marketing strategy I love Woulda Coulda Brewdog has done some ridiculous stunts. So he said we're only going to do campaigns that no other beer company would do. He asked his team, would a Budweiser CEO project themselves naked and get into a fight with Parliament and get arrested? Nope. Cool. Let's do that. Would Corona do an ad making fun of Putin and give all proceeds to gay rights campaign? Nope. In a world where crowded with normal, boring, safe ads, James makes us rethink whether safe just means to be ignored. Where can you what a coulda your way to a bunch of cash.