Codie SanchezFounder @ Contrarian Thinking

Build In Public

16 Aug 2026 · 1 min

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Codie Sanchez argues that announcing your most ambitious goals publicly creates accountability that drives results. She publicly stated her aim for Main Street Millionaire to hit the New York Times bestseller list, a goal with a 0.0001% chance of success, and achieved it. Public fear of failure, she says, is a stronger motivator than private doubt.

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You will make more money and achieve more when you say your goals out loud. If you want to become a millionaire, post it. You want to buy a business, tell people. You want to level up, put it online. Public accountability, baby. Nothing better. I was terrified to say out loud that I wanted my book, Main Street Millionaire, to hit the New York Times bestseller list. It's like a 0.0001% rate. So I posted it publicly and I realized when I did it that there was no way in hell I was not going to achieve that thing. So what do you have that is a 0.0001% Put that publicly out there. I know that's the scariest thing ever, but there is nothing that will hold you accountable like being scared you won't do the thing that you know you want to try to do. I'd rather fail than never try. You'd rather be exhausted than feel like you never played the game at all. Because when I hit that list, it was worth every penny. So ask yourself, what are you going to say out loud?