Short video by Codie Sanchez arguing that the wealthiest people (e.g., LVMH owners, India's richest) accumulate wealth by buying existing businesses and brands rather than inventing them. Sanchez suggests ordinary investors can copy this approach and claims she has taught ~3,000 people the process.
This guy is the richest guy in the world. Lvmh. You recognize this other guy? That's the richest guy in India. These men are worth $484 billion. And I think you can make money doing the same thing they do in one weird way. What's funny about this is you don't see these people on the Internet. Why? Because the really, really rich, they get rich quietly. You think that this guy came up with lvmh? No way. He bought it for pennies on the dollar, just like he did Dior and a bunch of these other big, huge brands. They just don't like to tell that story. They tell you that they came up with these ideas when in fact, Most people on 100 lists got there from buying other people's brilliant ideas. That's why I like to do their homework. And we realize that it's not that difficult to buy a normal everyday business as it is to buy Dior. It's the same process. We've taught 3,000 people how to do it. Because I don't think these guys should be the only rich people by buying businesses.
