Codie Sanchez breaks down the "snake strike" method for evaluating businesses to buy. Map your strike zone first: find profitable companies with three years of financials, verify profits match tax returns, and secret-shop to confirm they actually work. Then decide yes or no fast, because preparation beats speed.
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How do you figure out a business to buy in five minutes and which to never even look at the snake strike method. So let me show you. So a snake can strike in as little as 40 to 70 milliseconds faster than a human can react. So biologically you were never meant to win with just reflexes. That's why our brain evolved with emotion of fear. Not to react faster but to plan ahead. Because fear is actually reactive. We need to prepare. Serious buyers don't take risks. They run a little audit before they ever step into a deal. So before you buy you map the strike zones profitable business with three years financials. You go to the bottom line and make sure the business actually makes money matched. Do the financials actually match the tax returns and if not, why then you secret shop use the business secretly. Now when you've mapped the strike zone the deal is either a fast f yes or an absolute no. You don't need to be fast, you need to be prepared.