Codie SanchezFounder @ Contrarian Thinking

Every time I wanna quit it, I play this..

7 Aug 2026 · 1 min

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Codie Sanchez keeps a picture of someone who doubted her in her wallet. When she wants to quit, she looks at it, plays an aggressive song, and channels the resentment into building something so big the critic can't ignore it.

Every time I feel like quitting, I don't look for motivation. I have a secret, so inappropriate hack, which is I look for a villain. Like, who thinks you can't pull it off? Who's in your way? Who's talking shit? I literally used to print off a picture of that motherfucker and put it in my wallet because that's fuel.
And then I listen to this unhinged song that goes like, my New Year's resolution is to keep my foot on these bitches' necks.
And then you just go build something so big that they can't ignore it. And you picture them watching you on their Instagram as you built it. And I swear I swear to God, it is the best fuel you can have. It's better than any energy drink. If I could bottle that shit, I would. You're welcome.