Codie Sanchez explains why many founders never become CEOs and gives a concrete behavioral framework: shift your time allocation from doing to teaching to leading using a 10% doing, 30% teaching, 60% leading split. She contrasts the entrepreneur (operator, hands-on) with the CEO (architect, teacher, hires owners, sets KPIs) and emphasizes delegating, knowledge transfer, and firing quickly when hires don’t meet standards.
Do you want to know why most people never become a CEO? Because your due to teach ratio is off. It needs to be 10, 30, 60. Let me explain. Building a business and running a business require two different versions of you. The entrepreneur is all hustle, experiment, survive on caffeine and chaos. The CEO hires, teaches, delegates, set standards and grows off systems and leverage. Most people never make the switch. So they say stuck and running a job instead of a business. Here's what you got to do instead. First, 10% you have to move from operator to architect. Operators ask what needs to be done today. CEOs say, how do I build a machine so I don't have to keep doing this? If your answer to every problem is I got this. You're not a CEO yet, so decrease your DO ratio. 10% doing next is 30% teaching. This is knowledge transfer. You shift from effort to leverage. You scale and teach processes and people who multiply. That's increasing your teach ratio. Lastly, 60% leading, which is strategy, hiring and oversight. So this is where you switch from talent to team. Entrepreneurs hire helpers, CEOs hire other owners. That means you have KPIs, clear outcomes and you're firing fast when someone can't carry the weight. 10, 30, 60. That's how you move from building houses to being the one overseeing the entire development.
