George Clooney’s Tequila Sold for $1 Billion Because of THIS

Casamigos sold for $1 billion. Now, celebrities have had alcohol companies forever. But what was the secret sauce between George Clooney and Randy Gerber, the third partner no 1 ever talks about? Mike Meldman. Mike owns something called Discoveryland Co. The single key to alcohol sales is in store or retail distribution. Mike put Casamigos into every single one of his 30 locations. Then, while George and Randy were doing photo ops and making it mainstream, Mike was using his hundreds of connections with alcohol distributors across the US who wanted to get into 30 of the most pristine locations in the world to have them push their tequila. Instant distribution gates opened like that. Sometimes it's not the face that makes you millions. It's the guy who opens the door for the face.