George Lucas Built the Pickaxe

One of the most profitable things George Lucas ever built wasn't actually Star Wars. It was part of his process that any of us can copy. I think about it like not mining gold, selling tools instead. This is the pickaxe framework. In 1975, George wanted to film space battles for Star wars. But the camera sucked. Hollywood told him it's impossible, nerd. So he launched Industrial Light Magic. Because he was like, I'm gonna build the tech myself. Then he invented the magic Dykst reflex motion control camera. Once he proved it works, every other studio had to use it. ILM has done the effects for 350 plus movies like Jurassic Park, Marvel. Then when he sold the Disney for 4 billion, ILM was a part of that. So you can run the exact same play in almost any industry right now. Laundromats, you stop taking coins, you put in tap to pay systems storage, you stop self staffing and do Bluetooth access systems. When you build the tool, you win twice. First, you dominate your market. Second, you charge competitors to use your gear. Then you don't even have to create the next Star wars. You can just still profit off of it.