Codie SanchezFounder @ Contrarian Thinking

Give Me 59 Seconds And I'll Teach You How To Sell

16 Jun 2026 · 1 min

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1:04

Codie Sanchez breaks down a three-step sales framework called NOW: Name the prospect's specific pain, Open the gap between their current state and a scalable future, and Withdraw to create urgency by only engaging ready buyers. The bigger the pain and gap, the more urgency you can apply.

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Give me 59 seconds and I'll tell you how to get people to buy from you now. Everyone thinks sales is about convincing. I'm about to tell you it's not. So if you want people to buy faster, you need this framework. First, it starts with NAME, which is name the pain. Vague problems do not sell. Specific pain does. So do you wanna grow your business? Bad. You're stuck at $500K because you're the only salesperson in it? Good. If they won't feel it, they won't fix it. Number 2, you need to open the gap. Show them where they are, versus where they could be. So current state, slow, manual. If the founder's not working, nothing works. Future state, you have people better than you who work for you. This bigger this gap, the more you can charge and the more you can sell. W is withdraw the path. This is where a lot of people get it wrong. So you're overselling, you're chasing, you're following up 52 times. Instead, I only work with people who are ready to fix this big gap right now. And if you're not, then you're probably not right for us. So the equation goes, the bigger the pain, the bigger the need, The more you withdraw and increase urgency, the more you sell. Now you can steal my NOW method. Now you can steal my NOW method.