Codie SanchezFounder @ Contrarian Thinking

How Crossnet Is Worth 8 Figures...

24 Aug 2023 · 1 min

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Crossnet is a four-sided volleyball net that hit eight figures by getting into 3,000 retail stores with zero customer acquisition cost. They skipped Facebook ads and sold directly to schools through PE budgets, then marketed to parents by framing the product as a fix for kids glued to phones.

This weird little.
Four sided net called Crossnet is now an eight figure business.
Let's steal their.
Homework on how they grew to over 3,000 retail stores for $0. Don't go wide, go narrow.
Instead of just using.
Facebook ads like most toys do, they targeted schools because.
They know schools.
Had budgets they have to spend on pe.
Second thing Solution based Copy the focus. Parents fears.
Your kid on the phone too much. Get them outside. Not only are parents frustrated with their kids inactivity and digital addiction, they are the ones with the purchasing power.
So they're selling.
The parents something priceless.
Being parents, having better kids.
And having the kids loving it.
Surprise.
Narrow solutions. They sell this thing for 99 bucks. I bet it cost them like $10 to make big boy margins.