Codie SanchezFounder @ Contrarian Thinking

How I've Bought 66 Businesses #shorts

23 Jul 2022 · 1 min

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Codie Sanchez has bought 66 small businesses using a framework called SOWS: Stale (minimal innovation), Old (5-25 years), Weak (poor competition), and Simple (easy to run). She targets these overlooked businesses to generate steady cash flow.

Questions this video answers

5–25 years

"How I've Bought 66 Businesses #shorts" — July 23, 2022

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The framework I've used to buy 66 now boring businesses. I call it sows like cows. Okay, here's how to do it. You look for businesses that are stale meaning minimal innovation AKA if they still use a fax machine. I'm getting all hot and bothered. Second is O for old. We want long standing businesses. These are businesses that have been around for 5 to 25 years. In this case age actually is sexy. The W's for weak meaning poor competition aka not that great. It's all we have type of competitors. Think about it. How many of you love your landscaper? They're always on time. They have automated billing. Probably not. That's your opportunity. Lastly s simple. You don't need to be a genius to own these businesses otherwise I won't buy them. This is called sals, the strategy for acquisition that will keep your cash flow flowing and hopefully growing.