Logan Paul made most of his wealth from Prime energy drink, not YouTube or boxing. The brand has sold 110 million bottles and generated over $200 million in revenue. At current valuations, Prime could hit $2 billion if growth continues.
About $245 million.
110 million bottles.
More than $200 million.
412%.
A 10x revenue multiple implying a $2 billion valuation on $200 million sales.
Did you know Logan Paul's worth about $245 million? The part that fascinates me about how much he's worth is where it comes from. It's not YouTube revenue. It's not even all the fights that he's made. Logan Paul did one thing that is going to lead to him being worth a billionaire plus, and that is he launched this. Prime is the number six largest beverage now in its sphere, which is fascinating. They've sold 110 million bottles and done more than $200 million in revenue. In fact, in a bunch of places, this stuff is selling at a markup on the black market of 412%. Logan, because what he's doing is he looked at the market and saw that soft drinks like this are bought by people like this and they're bought for a multiple. That multiple is a multiple of sales. That means that Logan Paul's prime, if they do $200 million in sales in a year, that could be sold for 10x, that means this could be a $2 billion company. If they play their cards right. Not everybody's doing this, but in the future, they're going to. I bet we're going to see a bunch of other celebrities with their face on water bottles just like this.
