Codie Sanchez breaks down how wealthy people build wealth through flywheel acquisitions: buying distressed companies cheap, then cross-promoting them across a portfolio to multiply value. She calls it a repeatable playbook for turning small purchases into 10x returns.
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This is the fifth richest guy in the world. This guy. Richest guy in India. But why am I showing you this? To teach you their formula so we can steal their homework. What's funny about this is you don't see these people on the Internet because they get rich quietly. They have something interesting in common. Besides that though, they do something that's called flywheel acquisitions. They don't just buy companies, they buy companies that grow their other companies and they do it for pennies on the dollar. Do you think this guy came up with Louis Vuitton? No. Look at him. He bought the thing for cheap. Same with Dewar and a bunch of the biggest brands in the world. So what's their playbook? They buy a company and then they cross promot across all their other companies. They have products that swap, they have customers that swap, they have talent that swaps and that allows them to 10x the business. It's brilliant. They buy old beat up businesses and they get it right about when our blood, sweat and tears as entrepreneurs has made us no longer tolerate running our businesses, then they come in as our white horse, they buy it from us and they 20 exit. If you guys want to hear more about this, we have an entire playbook for you. Comment below.
