Reese Witherspoon built Hello Sunshine by finding stories through her book club, acquiring the rights, and producing them into films and shows. The company sold for $900 million, with Reese owning the majority stake.
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Reese Witherspoon is one of the world's richest actresses, but it's actually not from what you think. It's from this company, hello, Sunshine, that she had that she sold. The company has a three step flywheel. That's brilliant. First, create the production company, hello Sunshine. Then start a book club as, like the very sweet Reese Witherspill. Then for all of the authors, get production rights on those books. So when her audience tells her that they love that book, instead of just all reading the book together, she gets the rights to turn it into a movie. The last step, she then packages those rights, puts them into a movie, creates it in a production house and sells the whole thing. How much does she sell it for? $900 million. And she owned a majority of it, which is wild. Lots of sunshine. There.