Codie SanchezFounder @ Contrarian Thinking

How RIhanna Built a $3 Billion Beauty Brand #shorts

26 Jun 2023 · 1 min

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0:40

A short YouTube commentary by Codie Sanchez summarizing how Rihanna launched Fenty Beauty (now described as a $3 billion brand) after reportedly being let go or rejected by Nivea circa 2011. The clip contrasts owning a brand versus taking sponsored deals and frames Rihanna’s move as turning a setback into a business victory, noting Fenty’s ~$3B valuation versus Nivea’s ~$6B.

Chapters

You already know that Rihanna turned Fenty Beauty into a three billion dollar brand. But what didn't you know? That Fenty only started after rumors say she got fired from working with another brand. Let's get into why owning the company better than doing sponsored deals. You see, Rihanna in 2011 was all over Nivea advertisements right around their 100th anniversary, even though she had appeared nude for the brand and was known for her edginess. Supposedly the brand decided riri was too sexy for its family image. She said, hold my purse. And she started her own brand. Now hers is worth 3 billion and she is clipping at the heels of Nivea's $6 billion valuation. Sometimes you gotta make an enemy to turn yourself into a hero.