Ryan Reynolds built billionaire wealth through fastvertising: creating rapid-fire ads around viral moments for his own brands. He sold Mint Mobile for $1.35 billion and Aviation Gin for $610 million, then bought a soccer club for $2.5 million that made $4 million after a documentary.
Questions this video answers
$1.35 billion
$610 million
$2.5 million
$4 million
Ryan Reynolds is now a billionaire, but it's not from acting. It's from this one thing that he calls fastvertising. And it's brilliant. He just sold mint mobile for 1.35 billion, two years before he sold Aviation Gen for 610 million. And then last year, he bought a soccer club for two and a half million bucks, turned it into $4 million with one documentary. What he basically does is he bought a digital marketing company. And he said, for all the companies.
That I buy, you're going to take whatever's happening in the news and you're going to immediately create ads surrounding it for my companies.
So when that peloton chick was in the ad where her husband bought her an exercise bike and everybody was freaking out, within 48 hours, Ryan's company had casted script and shot an ad for his company, drafting off this little story that was happening in the news. The secret to Ryan's success isn't that he has millions of followers online. It's that he took attention and fast execution and put them together to create billion dollar brands, something we could probably all learn from.