Codie SanchezFounder @ Contrarian Thinking

How Selena Made $60M This Year

4 Sept 2023 · 1 min

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0:38

Selena Gomez made $60 million from her makeup brand Rare Beauty in a year, not from entertainment. The brand's mission around mental health, backed by her public struggles and 1% of sales donated to mental-health initiatives, drives purchases among younger consumers willing to pay for alignment with their values.

Questions this video answers

$60 million

1% of all sales

A three-page website

One page entirely dedicated to the mission

Chapters

Selena Gomez made 60 mil this year. But it's not from acting or singing. It's actually from her company, Rare Beauty. It's a makeup line she started with a little tweak that we can all learn from. It's her mission. She turned her pain into profit. Selena struggles publicly with mental health on an only three page website. She has one page entirely dedicated to her mission. So she's donating 1% of all sales to mental health initiatives. Now, why does this matter? This generation wants to buy things that matter to their missions. So if they resonate with your mission, they are more likely to buy your product. And the result, well, it can be huge. Maybe even $60 million a year. Huge.