How Student Athletes Built A Billion Dollar Beverage Company #shorts
11 Nov 2022 · 1 min

0:56
Two former Dartmouth athletes founded Circle, a beverage company that raised $140k in 2017 and grew to a billion-dollar valuation through viral TikTok videos. Their user-generated content strategy drove 400% website traffic growth in 2021 before landing in Walmart.
Questions this video answers
Circle
$140,000
About 400%
Thousands of viral videos totaling over a billion views










