How Student Athletes Built A Billion Dollar Beverage Company #shorts

11 Nov 2022 · 1 min
0:56

Two former Dartmouth athletes founded Circle, a beverage company that raised $140k in 2017 and grew to a billion-dollar valuation through viral TikTok videos. Their user-generated content strategy drove 400% website traffic growth in 2021 before landing in Walmart.

Questions this video answers

Circle

$140,000

About 400%

Thousands of viral videos totaling over a billion views

Chapters

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