How tiny "bids" for connection can save your business.

If your partner says, look a bird and your response is great, the relationship isn't set to last long according to bird theory. And the exact same rule applies to your business partnerships. I'm big on long term relationships and business and this is a quick and easy test to see who's actually worth investing in. Bird theory comes from relationship researchers that studied thousands of couples and found something interesting. Relationships don't just fall apart from huge fights. They fall apart because people ignore tiny moments of connection. These micro cues are called bids. When someone reaches out, shares a thought, asks a small question, you can either turn towards it or you can turn away from it. Couples who turn towards those tiny bits around 86% of the time, they stay together. Couples who don't, they fall apart. When it comes to business relationships, you want to be especially aware of those cues. Since 70% of all business partnerships fail within five years. Wouldn't you love a way to spot the wrong person before you commit? Try the bird theory. Over the course of a week, does your potential partner ask follow up questions? Do they celebrate small wins or are they checked out?