Codie SanchezFounder @ Contrarian Thinking

How To Find Your Unfair Advantage in Business #shorts

23 Nov 2022 · 1 min

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0:36

Codie Sanchez explains how a fighter jet acts as a force multiplier in the military, then applies that idea to business: find your unfair advantage, like viral PR reach, and build strategy around it. Discuss it in meetings to make operations easier.

Chapters

What is the one thing we could do that would make everything easier? When the military thinks about going to war, maybe they have 100 men and they're against another hundred men. But our military has a fighter jet. Which one's going to win? The one with the fighter jet. Right. That is their multiplier effect. It's their unfair advantage in their business of war. The interesting part about most businesses is nobody ever thinks about what is your multiplier effect as a business? Let's say you're going to have a viral PR moment by doing something wild on YouTube. You, your multiplier effect may be more powerful than the 10 people that you actually employ. So in everything you do, I would add to your weekly meeting, what is our force multiplier?