How To Get More Customers…

If you want to get customers, one of the easiest ways to do it is not to create demand, but to draft off of demand. Perfect example. There's a big music festival in Austin. It's called acl. There was also going to be an eclipse along the side of the street. A couple vendors selling these glasses that allow you to see the eclipse. They were selling these for anywhere from 25 to $50 a pair of glasses. Why? Because demand was there. There were tens of thousands of people coming to the festival. My guess is if you looked on Amazon, you probably could buy those things for like $2 a pair. But because they were drafting off demand as opposed to creating it, they got not only more customers, but a premium markup. What most people do is they create a product and then they try to go sell it to different people. They're trying to create demand instead. If you can draft off demand that already exists, you're just serving a customer that already wants what you're selling.