Codie SanchezFounder @ Contrarian Thinking

How To Get Paid More

23 Jul 2026 · 1 min

Watch on YouTube

1:06

Codie Sanchez breaks down a five-step VALUE framework to command higher fees: identify visible pain (a specific, quantifiable problem), show the cost of doing nothing, demonstrate leverage (revenue, time, or risk reduction), create urgency, and provide concrete evidence. Pricing power comes from articulating tangible value, not abstract worth of time.

Chapters

Give me 59 seconds and I'll tell you how to get paid more whether you are an employee or an owner. Everyone thinks it's about what your time is worth. It's not. If you want to charge more, use this framework. First, V, visible pain. Vague pain gets vague pricing. So I help you grow, bad. You're losing $40,000 a month because your sales team cannot close inbound leads, good. A is alternative cost. What do I mean by that? I mean what happens if they do nothing? If doing nothing costs them more than hiring you, price resistance drops. Well, L is all about leverage. Can your create more revenue, save more time, reduce risk, or increase the value of their company? If yes, stop pricing like a TaskRabbit. Up your price. U is all about one thing: urgency. If they can wait 6 months, you have a weak offer. If waiting costs them money, attention, momentum, you have power. And lastly, E. Well, this is all about evidence. Show proof. Nobody believes anything. So screenshots, numbers, case studies, before and afters. The equation is visible pain plus cost of inaction Plus leverage, plus proof, that equals pricing power. Now go increase your prices because you have more value.