How To Get People To Do What You Need

You can go super fast alone, but you need people if you want to go far. The problem is, do you ever feel like you can't get people to do what you want them to do? There's 4 reasons why. One, they don't know what you want them to do. You can't expect people to read your mind. My chief of staff runs beginning and end of day readouts where he tells his team exactly what they should be working on. Second is, they know what you want them to do, they don't understand how to do it. Don't say, I need ideas for videos. Say, I need 5 video ideas on X and Y and Z. Specificity and clarity gives you results. 3, they do not agree with what you want them to do. Your job as a leader is to create and sell a vision So big people have no choice but to follow on your ship. But be careful because some people would rather sink the whole thing just because they can't be the captain. 4, they're not incentive-aligned with what you want them to do. People are going to do what benefits them. This means performance bonuses and praise in public company channels. The best leaders and teams have both.