Codie Sanchez shows trades and service businesses how to poach dissatisfied customers from low-rated competitors. Find one-star reviews on Google Maps, run hyper-local ads promising "we answer the phone," and buy retiring competitors' phone numbers for a revenue share. The whole strategy costs about $200 a month.
Chapters
There's a way to legally steal your competitors' customers for about $200 a month, and I'll give you the exact play in 30 seconds. First, you got to understand why you're selling to the wrong humans. Hardest sale on earth, the curious, someone who's never spent money on your problem. The most common sales, the burned. The easiest sale on earth, the predisposed, someone who is already writing checks to a worse version of you. So what you want to do is stop educating strangers, start hunting people who already pay. If you own a trades business, do this today. Open Google Maps, search your trade in your zip code, find every competitor under 4 stars. Now read their 1-star reviews. Never called back, showed up late, overcharged me. Those aren't complaints. That's a list of people who already pay for your service and hate their plumber. Run your ads to that zip code and say one thing: we answer the phone. The $200 play? When a competitor retires, and 10,000 boomers retire every day, don't buy his trucks. Buy his phone number for a percentage of revenue. Every call that rings for the next 10 years is a customer who's already predisposed to pay, and they're dialing you on purpose.
