How To Sell Anything To Anyone

Who can sell more? Boys versus girls. We answer that today in the ultimate battle of sexes sales showdown. Five rounds. Round one starts now. Because you gotta spend a little to make a latte. We're selling some coffee. Startup costs on me. Let's go. This competition gets absolutely wild. You're gonna want to stick around to see the best sales move I've ever seen.

If you guys donate, I won't put more clothes on here.

Here's the rules. You can spend 100 bucks in all of these categories. You guys pick. What are we doing? All right. Oh, absolutely.

That is absolutely not happening.

There we go.

You.

That was already purchased.

Purchased.

What do we have? What are our options?

Vanilla.

Okay. We're getting some syrup. Also a thing a woman would do. I'm kind of into it. I would pay for that. How much cash have we spent over here?

96.

Nice. Also, the speed of math. Amazing. Okay. The guys got all their product on the cart right now. Under 100 bucks. They're off.

Do you have time for a quick question? Have you had coffee this morning yet?

I'm going to start writing. That's what we're doing. We're going with it. We got to just go with it.

Okay. The ladies are moving slow. The dudes are out there motoring right now. So we got to see if we can do something to help these ladies out a little bit. Also, I bought my own coffee because I can't put my fingers on the scale.

I say let's go get positioned, and then it feels less like we're assaulting people.

Where are some good photo spots? I think this way is busier.

We need to find some cute young girls who want a photo.

Most people think that guys are more aggressive and women sell with empathy and are a little bit nicer. We'll see if that's true today. Your job is founder is really one thing. Chief sales officer. So we're going to get into it.

Today and teach them how to do something.

You are officially our first coffee of the day.

Boom.

Yes.

Thank you so much.

Thank you so much, sir.

Appreciate it, Luke.

Thank you.

It's $5 for regular black coffee. Or if you want the vanilla, it's $8. I'm going to go with just black coffee. Let's do it.

Yeah.

Let's beat those ladies. Yeah, exactly, son.

I think this is going to be.

Our target demographic today.

Cheers.

Cheers.

Look at that.

Yeah.

Thank you a lot.

Appreciate it.

Thank you so much.

This is called push versus pull sales. So most of the times people try to push Their sales onto people and sell their product. We are using pull sales, which is in the morning. You got your doggo. You got the morning time. You need a coffee. We're selling them coffee and some time with doggo. Follow me over here, Cassandra.

Of course, Cassandra.

Come on. Okay. The guys are doing something totally different. They are doing the number one sales tactic, which is people buy from people they like. They don't like you, they're not gonna buy from you. Likability is what we're talking about next. Remember that in your business. And let's see how these guys are doing it.

I'm Josh. Are you guys just waiting for an Uber?

No, we're just hanging out. Okay.

See what he's doing. It's so perfect. Likable. Big smile. And also handshakes, close deals. Don't be afraid of going up to strangers on the three. Actually getting to know them. That is the perfect step for a young entrepreneur. Hard to say no to a big smile on your face.

We're actually heading down to Kendra Scott because that's where we're going to find some beautiful women who would like a photo.

All right. Here's your cold brew, sir.

Thank you, man.

Yeah. Thanks for supporting. Appreciate it.

There's three C's to selling convenience. That means you got to make it easy on them. They're bringing the coffee right to them. Perfect connection. Hey, how's it going? Big smile. I like you, you like me. Clarity. It's really simple. It's a coffee for charity. Do you want to buy? Use a bunch of jargon. That's how we close more. That's what they're doing.

Passing through.

Oh, and they. Oh, my gosh. They're by a market.

You guys want some coffee?

Hold on. No, no, no, no. Come on, come on, come on. Roll.

Yeah. I know you see some. I know you want some.

Ladies, that is incredible.

This is for all for charity. Coffee. Five bucks.

Phenomenal. Thanks, y'. All.

Thank you. Have a wonderful day.

Three, two, one. Cut it off. All right, guys, end of the challenge. We've counted up the money. Ladies first. 36 bucks. And the dudes. 70.

Yes.

The guys won this round. But let's get to round two, cuz it's going to get harder. This round is all about can you sell the literal dream. If you're a good salesperson, you should be able to sell anything, right? Well, we're going to see if they can do that with mystery boxes. They don't know what's inside. They can't tell people what's inside. They get to pick the prices, and they don't know how much the value is. We're gonna watch them do it live and see how much they can sell right now.

Ladies, would you like to play a game with us?

Oh, look at those cowboys talking to the girls. I see you.

You can't be on the same corner.

Hey, guys, there's surprise boxes for sale. We don't know what's in them. You can choose how much you want to pay to open up a box.

Oh, they got one.

They're gonna get all the traffic coming.

From there, but all right. It's a power bank.

Whoa. Okay.

Okay, that's cool.

Thanks, guys. Did I play?

Do it, do it, do it.

Gentlemen, could I interest you in a game of chance and luck? They're taking all of our traffic. Are you sure? Men are not our market.

All right, can we move corners?

What? Oh, my gosh. Oh, gosh. Yay.

Okay, I feel better about this already.

Ladies, have we sold anything yet? We did. What?

Two boxes.

What? I think you guys are faster than the boys this time. Let's go.

Can I interest you guys in a game of chance? It's going to be very fun. $15 to start. Does that work for you?

Yeah.

Okay.

Oh, there she go.

Let's go.

Box number two. Oh, hey.

My kids will love it.

Thank you very much.

Well, we definitely oversold that candy, you guys.

What are we saying? What are you feeling? Which box?

What's in it?

We don't know.

People don't always buy what they need. They buy what they're curious about. This is called the curiosity complex in sales. So why do you think that? I don't know. A supreme drop works, so. Because they don't exactly know what they're going to get, and they want that scarcity and that curiosity. We're hoping that works for these guys. Also, I hope they use the FOMO method, which is the fear of missing out. It is limited access. There's only three time pressure. Get this for the next week. Social proof. Look at all these other people that bought this. Don't you want it, too? AKA weighted lines and red ropes. We'll see if they use some of the smartest sales hacks out there. And I think the person who does will win. All right, I'll give you $10.

Amazing.

All right, we'll take a take.

Let's go.

Nice work.

You like a little small one?

I bet you open it up. Let's see what it's in.

What'd he get? Look at all the A photo.

You were sad, and then you realized what it was.

A hundred dollars. Let's go. She won 100 bucks.

Oh, he wants to triple his money. Look at him. I know he does. He's thinking about it. Oh, God. Okay, fair enough. Don't gamble.

All right.

I love it. Let's do it. Let's do it. Let's do it. All right. Oh, scratch tickets.

This is bull. You stay here. I'm going over there.

They won a hundred bucks. Somebody else won wireless headphones.

Let's see what we have.

All right, fam, we need your help. We don't know what's in this box. Honestly, I need you to put down some amount of cash, and you get to open it. Keep what's inside.

Whoa.

A wireless speaker.

That's so cool.

Okay, that's cool.

You just got cherry up for $6. Thank you, sir.

How are we doing? Crushing. I think you're crushing us.

I think so.

Any new ideas for what's working this time?

Yes, I would say initially we were saying, do you want to play a game? Some people were into that, but then we're finding kind of the better hook is, do you want to win something?

And then we're tossing out some of the big prizes so far.

Yes. That people are perfect. All right, keep going. Nice job.

Thank you.

Now we're going to check in on the gu.

You can take your pick of any of these boxes.

It's tempting to go big big sometimes. It's small, though.

I'm curious your logic.

Yes.

All right, here's the difference I see between the two thus far. First of all, lots of celebration when they win over here, they're actually focusing on what's called peer pressure or bandwagon sales. Hey, this other person did this. Woo. People. Look around. Why are they so excited?

Pickleball set.

The Woo girls. That actually might be working now. The dudes have a totally different strategy. Hey, you want to play a game with us? We're cool. Do you want to come in here? You could win. It's really about you, not peer pressure. We'll see which one works.

Let's go in the middle.

Let's go with the blue. Oh, incredible.

Okay.

Those are very.

Let's go.

What you get Grub Daddy. All right. They're moving fast. They're almost out of time. And the best part about this is customers are happy even when they're selling something that isn't worth what they paid for it. These guys are making them feel like they had an experience, and that's part of the game of sales and how you sell things that are expensive. Hi, how's it going? Amazing. Nice to meet you. These are both us. They're selling mystery boxes. You should go help the girls out though, if you want to buy one. Uh huh. Nice to meet you, Barb. I love when I see you guys on the street. Thanks for saying what's up?

I'll take a 20. All right.

Any of these ones?

Okay.

Okay. A helicopter. Give me the update. How are you guys doing? What's the strategy this time?

People will to be on reality shows and they love the idea of getting something for nothing. So we're crushing it so far.

Okay. I like it. All right, man. All right, guys. Five minute warning. Five minute warning. All right, ladies, we got a five minute warning. Five minute and no more prizes.

Okay?

Okay, let's go.

Oh, is it a yoga? Good job.

Good job.

Thanks for playing.

Okay. She got a scrub daddy.

Hey, that's helpful.

And time. We've counted the cash. We know the winner. Let's break down the numbers, dudes.

132.

Nice. Ladies. 172.

Impressive.

What? So it got harder, but the ladies stepped up. Wait until you guys see this next challenge. People say that nobody reads anymore, but it turns out today we might prove that to completely be flipped on its head. Right now they're choosing between a book or 20 bucks straight up cash. Do they choose the quick money or do they play long term games and win long term prizes? Let's go.

You can take $20, no strings attached or you can take this book on how to make a lot more than $20.

Would you pick $20? I'll give it to you right now. Or long term gain and learn how to make millions and I'll give you this book for free.

We're going to do the 20 bucks for today.

We're doing the $20 today. Have a good one, ladies.

How about you open the book and see what's in there? Oh, hey. You made a great choice. Hey.

Okay, now open it up for me, if you don't mind.

What do you want? Hey, you got the money?

I'd probably take the $20. You'll take the 20 bucks? You sure?

Yeah, yeah. You sure?

Yeah, I think so.

The other thing that you have to remember when you're doing this is you can't ever be embarrassed. It doesn't matter. Nobody's going to remember you. It's all for fun and games. That's the point of sales right now.

Here's my favorite part That's a growth mindset right there.

It is.

It is. That's a growth mindset.

Open up the book, the front of it, or you've got hands full. I'll open it up for you.

Yeah, you get Right.

I got a question for you today. $20 cash or take a book that gives you the knowledge to acquire and build businesses. I do the book. He's doing the book.

Good choice.

Oh, my God. Well, I'll take the book. It's called.

Okay, now open it up.

My favorite for you.

You also.

Oh, no way.

Bump.

Let's do the bump.

Boom. Ladies. How'd we do? Yes. Amazing.

That's easy.

I could do this all day.

You could do this all day? I could do this all day.

Okay. I like it.

Let's go, let's go.

This one's gonna be fun. We're gonna sell clothes off our literal backs for charity. 15 minutes. Ready? Go.

You already got that, Stetson. Look at this guy. Look at this.

I'm okay, man.

You cheated.

You treated yourself. All right, all right.

You have a good day.

You have a good day.

We're going against the boys.

Okay, Let me fill this shirt.

Hey, if I'm naked by the end of this, that means we're beating the boys.

It has to be a large.

All right, let's see, let's see, let's see.

XL.

You name the price for charity, I'll get a $20.

All right.

Okay.

This sale just happened in, I kid you not, 90 seconds.

I think I'll do this much.

Awesome.

Like, otherwise, like 10 bucks.

I buy my cowboy hat.

You can buy the cowboy hat.

Look at these shorts. Oh, my God. This is your day, sir.

How's 45 sound?

Sounds amazing.

They just sold swim trunks for $45, which is wild.

These ones, I think these are the Amber Crombie.

Okay.

I don't know.

We'll buy them.

Okay. Okay, perfect.

Yay. So we actually set this up so that they could say they were selling clothes for charity. I don't even think they need that here. These people just want the cloth. This is called PMF Product Market Fit. We have found that here.

I feel like this shirt will look spectacular on you. All right, I think it's in. I'll split it.

All right. Okay.

There it is, guys.

This apparently is going well.

Yeah, we're already down to me getting naked. I think it goes be that quick. If you guys donate, I won't put more clothes on him. We are selling the clothes off of his back for charity today.

You guys Would way rather talk to us because we have the girl's clothes. Okay. But I like this one for a swimsuit cover up. I also have shorter shorts on underneath. I think the white shorts.

The white ones.

Perfect.

We'll take it.

The ladies are whooping us. To be honest, we need some help here.

You know what? I've got way better clothes.

Oh, my gosh.

Classic bait and switch. This is called a market share grab. Have you ever noticed how the best stores in each area will be around each other? So you will have, like four shoe stores. You'll have, like, for some reason, a pizza shop, another hamburger joint, something else right next to it. That's because there's density. And actually, competition helps you sell because people wonder why everybody's around. This is a good move.

I feel like these shorts have got your name all over it, my friend. I like this shirt. Boom. This shirt.

What do you think?

We'll do it.

Sounds great. Let's do it.

Yeah.

We've been doing a little bit more, but 40 will work.

We're happy.

We're happy.

For trade.

Okay.

For tree.

Perfect. You gotta be bold and you gotta be brave in order to do this crazy game. Entrepreneurship, people are going to call them crazy. People are going to say this is too much. But those who say it's impossible have to get out of the way of those of us who are doing it. Wait until you see how much they've made. With a little bit of bravado. Let's see who won. Ladies, 150. Big men 125. Oh, no. This one goes to the dudes. Guys, final challenge. This is a kayaking experience. One hour. You guys are gonna sell it for as much money as you can. It costs 30 bucks. Whoever sells it for the most, you win. Let's go.

All right.

All right.

Let's do this.

Let's do it. How are y' all doing today? Have you guys been out on the town lake to do a kayaking trip?

We have plans already.

We've got one last ride. It's exclusive ride today. The proceeds go to charity.

Y' all look like the type that give to charity and like to go on canoes on town lake. Duh. Duh.

This is.

We need like a couple would be great. We could sell it as a romantic experience over sunset.

Ooh.

I think we could just give to cherry.

And we don't need the canoe.

That'll work.

Do you guys want a romantic canoe ride today? Okay.

I think you can win this whole thing. Here we have one sold out Canoe left today for charity. Anytime the rest of the day. Who wants it? Boom.

Let's go.

I'm excited. It's going to be great.

Interested in doing a canoe experience for charity?

No.

How's it going, guys? I'm not selling.

We're just raising money for charity. Bro, you scared them away.

So this is harder. They haven't sold anything yet. It's been about 10 minutes. Last time they sold like this. Why? Because experience are harder. You can't see them, you can't touch them until you actually get there. Second, this is something that they have to sell right now. It's time.

Based on we have a canoe ride reserved tonight. Anytime for the rest of the day. There's a line, and you can't even get tickets. But we've got one.

What do you say? Like to do it?

There's one left.

It's, like, been an exclusive. Oh, my God.

I won it. I won it.

Whatever that one left is.

Yeah.

So just however much you want to donate.

Sold out. Always during the summer in Austin. But because it's for charity, we pre reserved 130 bucks for both of you, total.

Okay. I love it. I'm kind of jealous. I'm like, I want to hang out. Who wants to see who won the challenge? Who thinks the girls won? Okay, who thinks the boys won?

Let's go.

We have the boys who sold won for 30 bucks. Then we have the girls who sold one for 50 bucks. The girls win the challenge. Girls winning the challenge. We have the most ridiculous thing of all time, which I think goes on the pregnant lady, which is Main street winning belt right here. I guess girls really do rule. But also, you guys, if you boys are feeling bad, these guys also raised another 150 bucks for charity to entrepreneurs because.

Thank you.

At the end of the day, we're taking back Main street one small business at a time.