Codie Sanchez built a newsletter on beehiiv from zero to 1,920 subscribers and $4,400 in revenue in 28 days. She set up the platform, aggressively promoted across Instagram and communities, then sold high-ticket products like a $400 YouTube course. The strategy prioritizes audience ownership and margin over volume.
Chapters
How much money can we actually make with the newsletter? 30 days, zero budget, no existing audience. All right, step 1, build the newsletter. This part is technical, but it's actually not hard at all. You can have it done in an hour on Beehive. The domain can be connected, the welcome email live, the lead magnet page ready to go. Why Beehive versus everything else? Because you could do things like boosts. You actually own your entire audience. It's not renting it like on Facebook or Instagram or something else. Link is in the description. Use code CODIE30 and you get 30% off for the first 3 months. Step 2, subscribers. It's time to grow this bad boy. Here's how our friend Canadian Devin started. He mailed everybody he knew— friends, family, colleagues— and put it on his Instagram story. Whatever he could do to get this thing rolling, which is actually the smart way to do it. Just got done talking to Devin. Here's the thing: first-time entrepreneurs do something silly, but that makes a lot of sense almost every single time, and that's they try to sell cheap things first as opposed to expensive things. Here's why you don't want to do that. You don't have volume yet. You don't have enough people that want to buy from you. So you need to sell something more expensive so you can get a little margin, a little profit in order to keep going. In the meantime, he keeps pushing on distribution, posting in communities, building an AI-powered content system, getting kicked out of roughly a third of all groups he joins for being too promotional. But the subscriber count, it's climbing. Step 4, money o'clock. So this is day 28. 1,140 subs. The YouTube Master Rulebook is live at $400 a pop. The question was, how much money can you make from a newsletter? Here's where we actually landed. Well, we got about 1,920 subs, which is great. Then we had 11 product sales, which brings us to our total of $4,400 in revenue.
