Codie SanchezFounder @ Contrarian Thinking

If It’s Legal, It’s Possible

3 Apr 2026 · 1 min

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Codie Sanchez breaks down Elon Musk's goal-setting framework: the word "can't" only applies to three things: physics, jail, or a signed contract. Everything else is possible. Work backwards from a specific target like $1 million a year, respecting only those three real limits.

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I steal this idea from Elon Musk. Here's how he sets his goals. Musk starts with what physics says is possible, not what society believes. And I love this. Somebody will come to me and they'll say, hey, we can't do XYZ. And I'll say, I hate that word can't. Is it physically impossible, aka against the laws of physics? Is it illegal to do it, aka you'd go to jail? Or is it contractually obligated? And if it is not those three things, then can't's not the right word. Now, how do you do this for you? Let's say it's, I want to make $1 million this year. Okay, now work backwards. Can't only means it's illegal, it's physically impossible, or it is against some sort of contractual terms we have written down in ink or blood.