A brief spoken excerpt by Codie Sanchez advising CEOs and business owners that scaling a business requires hiring and leadership: a CEO must sell a compelling vision so people can see themselves in it, and early hires often won’t be perfect—what matters is persisting in hiring and not giving up after early failures.
Chapters
If you want to run a big business, you will not be able to do it alone. Your job as a CEO is to sell a vision so big that they can see themselves inside of yours at a higher level than they could do by themselves. That is your real goal as a CEO. The first time you hire people, I am just going to guess that they're probably not going to be the right people. Anybody here run a business and had your first hires be the very same people that you stick with throughout the rest of your career. Oh, silence. So I would say don't stress that much. Where the change happens is don't become the person who says, because it did not work the first time, I will not do it again. The problem is you can't go very far without a TNT.