Codie SanchezFounder @ Contrarian Thinking

Kylie Jenner's Billion Dollar Formula #shorts

12 Jul 2023 · 1 min

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Kylie Jenner turned lip fillers into a billion-dollar business by launching Kylie Lip Kit, then collaborating with her sisters and mom Kris Jenner to drive sales. She sold 51% of the company for a $1.2 billion valuation.

Questions this video answers

Codie Sanchez

July 12, 2023

$900 million

17 years old

Kylie Jenner is worth 900 million by.
21 she.
Used the same formula that made her sister a billionaire too Combine.
Press, a.
Body part and their audience to become a household brand Kim got known for her butt and soon became.
A billionaire Kylie's.
Moment came through her.
Lips at.
17 years old Kylie got.
Lip filler and the world went blast they didn't like it but like her sister she didn't waste an opportunity Right.
After she launched.
Kylie lip kit then it came time to collab so she.
Launched a new collection with her sister.
Chloe whacked up sales she goes to.
Her next sister and.
Creates KKW by Kylie cosmetics Once again sales surged this time it's.
Mom'S turn Kris gets involved.
With the introduction.
Of the momager lip.
Collection the.
Family collab.
Strategy resulted in 1.2 billion in company.
Valuation when she sold her 51% majority stakes and that.
Is how you leverage.
An existing empire to build your own with this weird strategy of press body parts audience.