Ramesh started Misfit Market in 2018 by buying rejected produce from farms for pennies and selling mystery boxes online. Within two years he had 90,000 customers and made $386 million while cutting food waste.
Questions this video answers
February 5, 2023
$386 million
2018
About 90,000 clients
Chapters
Just read about a guy who made $386 million, sadly, in ugly carrots and bruised bananas. The wild part is it started with bad apples. This guy, Ramesh, founded Misfit Market. He sells ugly yet tasty, totally fine produce. It's unsexy business that is so good apple picking. In 2018, he asked the farmer, what's up with all these apples that fall on the ground? Farmer's like, not much. Most retailers don't want it. So Ramesh, being business minded, asks to buy them for pennies on the dollar. Bad fruit, big profits. Some farms trash become his treasure. He creates a website, runs ads for mystery imperfect produce boxes, and the sales roll in. Two years later, he's at 90,000 clients, reducing waste by repurposing food. Turn trash into cash.