Codie Sanchez says stop guessing when you scale. Find three types of mentors to copy: someone who built a company from nothing, someone who rescued a dying business, and someone who broke the rules and shifted their market. Copy their strategies, not their ego.
Chapters
You're trying to scale your business by guessing. The smartest founders, they don't guess. They copy the right people. That there are only 3 people you should model if you actually want to grow. The one who went from nothing to millions. So they've already solved the problems you're facing. You want to steal their systems and their pace because reinventing the wheel is how you stay broke. Then it's the one who turned a dying business into a gold mine. So this thing was actually going down and they were able to turn it around, which means that they understand pricing power, positioning, how to spend cash, and how to make something that was a loss an actual win. The third is the one who never cared about the rules. Every industry shift starts with someone who ignored the playbook. So you want to have that one friend and mentor who is just a risk-taker and a rebel. They'll show you how to bend the game so it works in your favor. If you're going to copy anything, you want to copy strategy from proven winners historically, not ego. And that's how owners scale.
