Codie SanchezFounder @ Contrarian Thinking

Most small businesses fail because owners lack these skills. Do you have what it takes?

13 Dec 2025 · 0 min

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0:21

A short excerpt from a YouTube video by Codie Sanchez where two speakers list and rate essential small-business skills. Codie assigns numeric scores to skills (adaptability, negotiation, communication, cash flow management, problem solving, decision making, delegation) and briefly explains why communication matters for customer understanding.

Questions this video answers

Adaptability.
3.
Negotiation.
4.
Communication.
5. Because if your team doesn't understand you, you can guarantee your customers don't understand you. If nobody understands you, nobody buys from you.
Cash flow management.
7.
Problem solving.
6.
Decision making.
2. Because you got to figure out what you want to focus on.
Delegation.
10. You don't have to be an incredible delegator to be a good CEO. You have to be able to find people that you think are smarter than you. It's not about delegating. It's about hir leadership. 1, 2, 3, 4, 5, 6, 7. I thought I said 8, did I not?
Time management.
Time management. 9. If you're gonna eat a frog, eat it first thing in the morning. If you're gonna eat two, eat the big one first. It's really about just picking the right things. Sales number one. You are never CEO. You are chief Sales officer. If you wanna be in charge, you gotta sell shit. Nobody else is gonna be able to sell as much as you will have to as CEO, that's for sure.