Codie SanchezFounder @ Contrarian Thinking

Never say this in business. Say THIS instead.

24 Sept 2026 · 1 min

Watch on YouTube

1:02

Codie Sanchez ranks seven phrases that kill deals in sales and business, explaining why each one tanks you (anchors low budgets, sounds needy, triggers defensiveness) and what to say instead. Small language shifts reframe conversations toward value and confidence.

Chapters

7 things to never say if you wanna make more money, ranked list. That's our policy. Do not say that. It feels cold and inflexible. Having a policy kills goodwill. Instead say, here's what we can offer. Never say, what's your budget? Instead, they'll anchor low and asking directly triggers their defensiveness. So say, what outcome would you want? Never say, I haven't heard back. People avoid guilt and this feels needy. So say instead, hey, is this still worth solving? Never say, I think maybe. Soft language reduces authority and certainty. So instead, you're gonna say, I recommend we. Never say, I'll take a second. Everyone knows that's not true, so trust drops. Say this instead: This takes 7 minutes. I'm gonna keep us extremely tight. Never say, sells itself. Sounds lazy and salesy, making them suspicious. Say instead, here's the proof of why this works. Never say, sign today, big deal. This says, Hey, am I getting a bad deal before? So instead say, price holds through Friday. Those simple sentence changes will make you more money.