Codie SanchezFounder @ Contrarian Thinking

Patrick Mahomes’ Business Strategy

18 Jan 2026 · 1 min

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Codie Sanchez breaks down Patrick Mahomes' playbook for bringing Whataburger to Kansas City, where he now operates local franchises doing $3.2M annually each. The strategy: find a proven concept from another market, import it to an underserved area, buy in, and own it locally before anyone else does.

Questions this video answers

3.2.2 million (as stated in the video)

Chapters

Pat Mahomes didn't just bring three super bowl wins to Kansas City. He brought something maybe more valuable. In 2018, Mahomes publicly said, I love Whataburger, posted it on X. Then he decided, wait a second, I could bring a piece of this franchise to Kansas City. They now operate all 29 Whataburger locations in the area. This is the bring a little bit of home business plan and we're going to seal his homework. First, you identify something that works well in one market and aggressively import it to a new hungry market where you have an edge. A typical Whataburger makes 3.2.2 million in annual revenue. And Mahomes saw an established, proven system that didn't exist where he lives now. So he created a regional lock up. The established demand from Texans in Kansas City combined with an already existing supply chain made this a win. Here's how you can do the same. Look for boring high demand services that are missing in your town but you know about from your other life experiences. They're a unique coffee shop, dry cleaner service business. Buy the system, import the model. Be the first to own that idea in your local market.