Codie SanchezFounder @ Contrarian Thinking

Say it out loud. Win bigger.

9 Apr 2026 · 1 min

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Codie Sanchez argues that publicly stating ambitious goals creates accountability and dramatically increases the odds of achieving them. She announced her book Main Street Millionaire would hit the New York Times bestseller list, a goal with a 0.0001% success rate, and the public commitment forced her to act and succeed. Public accountability, she says, beats the comfort of never trying.

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You will make more money and achieve more when you say your goals out loud. You want to become a millionaire? Post it. You want to buy a business? Tell people. You want to level up? Put it online. Public accountability, baby. Nothing better. I was terrified to say out loud that I wanted my book, Main Street Millionaire, to hit the New York Times bestseller list. It's like a 0.0001% rate. So I posted it publicly and I realized when I did it that there was no way in hell I was not going to achieve that thing. So what do you have that is a 0.0001% chance? Put that publicly out there. I know that's the scariest thing ever, but there is nothing that will hold you accountable like being scared you won't do the thing that you know you want to try to do. I'd rather fail than never try. You'd rather be exhausted than feel like you never played the game at all. Because when I hit that list, it was worth every penny. So ask yourself, what are you going to sell that?