She makes $179K a week from slime?!

What if you could make $179,000 per week by yourself with a mixer, some dyes, a little bit of glue, and an ability to take a selfie video like this? That's what we're talking about this week. I'm calling it slime plus selfie videos equals $179,000. Look at this. I'm like a four year old. I'm this excited about it. But basically what we have here is we have slime. Now, slime is fascinating. They actually put in the ASMR realm, which is basically like people get super to see visual items kind of manipulated and moved. It is surprisingly fun to engage with. And this woman that we're talking about is all about this squishy sensation and selling, I guess what I would call like play doh, Me Silly Putty. If they had a love child or an orgy, you'd get slime. The wild part is all she does is she takes this stuff and she puts it on a video like this. I just lost like 30 minutes of my life going down her YouTube deal. But I thought I'd tell you how I'd play this market and how we would make potential a bunch of money together playing with slime. The cool part about it is it's not just this Nickelodeon looking stuff. They actually come with a bunch of add ons like this. Is this distracting? Is this distracting? While I'm talking to you about slime? This one is called Blueberry Waffle. And so you take this normal blueberry waffle looking thing and surprisingly you actually squish it into the slime and it all becomes sort of part of the same equation. Now, if you're intrigued by what you're seeing here, imagine what happens on YouTube. They're like this bizarrely satisfying way to lose 30 minutes. And it turns out that this was a whole thing back in 2016, but I guess died off and demand seemed to not exist anymore. But what may surprise you is that this slime business has not actually gone away. This company, Peachy Babies, apparently sells out in 30 seconds every single Friday when she does a new slime drop every single Friday. Complete sellout of this. This woman appears to be like 24, 26 years old. So I did what a normal person would do, which is immediately pinged her to ask her how much money she makes. Because that's normal, right? Anyway, surprisingly, she ignored me, so I had to go do some of my own sleuthing. And it turns out this is what the numbers show me. So this is actually not Even hers, because I couldn't get her slime online because she sells out way too much. So I got it from a couple of other providers. I was looking at how much is she killing it by? And before we get into the surprising world of slime, let's think about this a little bit further. If you were to do any online business right now and do normal E commerce, you'd have a bunch of different skus, a bunch of different items. You'd have a waiting inventory. She's passed all of this by using this YouTube and by using TikTok to basically grow 10x. And I thought, okay, I, I want to figure out how to make millions on slime. That's a sentence I never thought I'd write. But let's look at some quick math. So if you look at this graph, what you can basically see here, we'll do some public math for you, is that she's making anywhere from if we lowball it $60,000 a week to if we highball it $179 a week or about $8 million a year. And here's how I got there. She sells more than 40 different varieties of slime and restocks each Friday. This is an ultraviolet one. How cool is this? And if she restocks each Friday, they usually put between 100 and 300 individual packets of slime variety up for sale. God, it really is a little sticky. Then they sell it on the low end for $14.99. And I wish I could be, you know, tell you that I'm, I think I'm off here, but I don't. She is basically selling out hundreds of thousands of dollars in 30 seconds each week. This made my little mitts actually start tingling. You take one look at her comments and there's this resoundingly common theme. Can you make more? What about a subscription box? They say, I gave up, they're out of stock all the time. Stop making, taking time on TikToks and make more slimes. Then. The cool part is she actually uses these comments to create her TikTok videos like this. But it got me thinking, is she a one off phenomenon that's fueled by, I don't know, fake scarcity or is there a market out here for this stuff? After searching five other slime sites because apparently I have nothing better to do. They all sell out weekly. I think there is a market for what is called hand slimes, which are basically these. They're not mass manufactured. Best I can tell, they have like, for instance, this one has a smell you can't smell it smells like blueberry waffles supposedly. I mean, mixed with like a little plastic. But they're supposed to be like a modern day stress ball or an adult version of silly putty on steroids. And they come in all of these flavors, like for instance, this one's honeycomb and you can squish this like bee looking thing inside of it. They've got ones like unicorn pancakes, slime a roos, which is like cookies and cream frosting that looks like cookies and cream and smells like them too. And you know, there's like this whole language. Apparently there's a language for like how you engage with them. Like this one has like, oh my gosh, let's see if you could hear it. Okay. Oh, see that, that like thing is called a bubble pop, which is when the slime pops. The cloud texture is basically when they're big and frothy like this. And drizzly is when the slime does this. So anytime there's a counterculture like this for a type of product where they come up with their own language, you can build a cult around it. Which is probably why she's selling out in minutes. Now that you know all of that, which seems really important, a couple of fascinating items. This business has done $0 in ad spend, 0 partners and simply uses organic social to grow. You know, she says this exactly. Her business wouldn't exist if it weren't for social media marketing. Haven't spent a penny, which is very unusual in e commerce world. And they're expanding through content creating, creation, which is fascinating. I would probably do the exact same thing now. She started out on YouTube where now she has hundreds of millions of views. But look what's happening. She's moved all of it to TikTok almost entirely. And her YouTube is just a rehash of her TikToks. The cool part about this is if I think about how I'd play this game, well, first around of all, the moat around this business is that these are made by hand as opposed to mass manufactured. And yet given we've figured out how to manufacture jeans and grow organs and petri dishes, I feel fairly confident that we could figure out how to recreate handmade slimes at scale. So play number one would be figure out better logistics and manufacturing. Like Andrea, if you're watching this right now, like love to invest in you and bring on some other players. What I'd immediately do is bring on a manufacturing co packaging expert to figure out machinery at a larger scale. I'd increase production by 10x. I'd still probably do unique one time only weekly drops and specialty slimes, which is what these are. But I give people a chance to buy each week. I tried buying for seven weeks in a row and I couldn't. I'd also figure out a way to get this into subscription boxes for like special super premium versions that only subscription box holders can get on a weekly or monthly basis. Number two is if she wouldn't let me invest in hers, I'd buy a competitor. There are a bunch of these small little one off slime manufacturers out there. I buy one that I actually only increase their marketing and video presence. I'd say snap up some of the real estate for those who want to buy these types of products today like on Peachy Baby sites. And I'd be just dming all of the all of the followers of this Peachy Baby account and bring them over to another brand that actually has products in store. I think a third way you could play it is start your own version. Seems pretty self explanatory. I'd slap together, I'd slap together somewhere to actually put these into a blender. The materials for it are listed here. They're basically nothing, some colors and dyes. Get creative with it and off to the races. And then if you think about how to create your own business of this, it doesn't have to be just another version of this. Now these aren't edible, but you could create edible versions like these or partner with cool influencers to pimp them out. You know, maybe Cody Sanchez has a contrarian slime that's red and fancy looking and like if you could eat them, that'd be rad. I would also create a world with slime. None of these slime makers, if you look have characters or things to fall in love with like create the new modern My Little Pony version of slime so kids want to collect them all slimes for each, you know, type of pony or princess or whatever. 3. I'd make organic all natural slime. Judging by the scent of this bad boy, this is not organic. So how about a vegan hipster healthy version for the moms out there? You could charge a super premium for something like that as opposed to only 14.99. The fourth thing I do is content sponsorships. I actually really just like watching the videos and I think a lot of people do too. How about partnering with brands, etc. To do sponsored content? Like she seems to have done one with the Buccaneers here. But like why wouldn't there be like. I mean, this is like Princess Ella Blue Slime, right? Where Disney pays you to create it and sell it, but they also pay you to promote their video or new release. I would totally be doing that. And lastly would be DIY kits. Again, this ain't rocket science. So for the ever industrious, could she sell just little kits of the ingredients so she didn't have to do the production for some of the, you know, evergreen versions that she has each week? Let the moms make them themselves. All of this to say, you really can make money doing anything, it turns out. And if you're into slime and you start a company, send me some. My kids really want some. I don't. I don't have any kids, but if I had kids, I think they'd want it.