Steal These 2 Secret Sauces To Scale Your Biz #shorts

Crumbl cookies just passed a billion dollars in sales. They only started in 2017 and they have two secret sauces that I think we should all steal. The first one is they nailed Virality. Crumble has this. It's a weekly unboxing show. Hundreds of thousands of people stop by to tune in and basically see the rotating menu of five specialty flavors that will be available. That staying engaged means that consumers keep coming back and coming back. So second thing, cut out the middleman. They have 600 retail locations because they wanted to go direct to consumers and they use franchising to get there incredibly fast. They weren't fans of existing delivery apps and they didn't want to have to sell through a third party provider and only make 20% instead of 100% of their margins. This means that they can charge higher fees. That means they can control their rankings and they can also control their franchisees and the environment in a way that they couldn't if somebody else was selling their stuff. Make it viral and then control the outcome.