Codie Sanchez breaks down seven sales phrases that kill deals: "Just checking in," "Let me know if you're interested," "To be honest," and four others. Each one signals neediness or doubt. She shows what to say instead to sound confident and focused on the buyer's actual problem.
Chapters
7 things to never say if you want to make more sales. Ranked list. First, "Just checking in." It signals you really have no value, only neediness. Say instead, "Quick idea for you." Never say, "Let me know if you're interested." This puts all the work on them. People avoid effort. Say, "Does A or B work?" Never say, "To be honest." Well, that implies you weren't being honest before. It triggers distrust. So instead say, "Here's the trade-off." Never say, "Are you a decision maker?" This attacks status and people hate feeling small. Instead say, "Who else should join?" Never say, "We can discount it." You've basically just told them the first price was fake. Say instead, "Here's your ROI." Never say, "Sorry to bother you." This frames you as an annoyance, not a solution. Say instead, "I'll keep this brief." And never say, "No problem." It subconsciously implies there could have been a problem. Say, "Absolutely," or, "Of course." These are silent sales killers.