Stop Saying Yes

How to go broke if you're starting a business or run one? You say yes to every single customer. It sounds flexible to do this, to give somebody everything they want. In my book, I talk about a client who had 172 variations of one product. Like, every custom request makes you less money, increases friction and confusion. Like, you got to have 3 clear offers. When we did that, what happened? Close rates went up, churn came down, the business finally started making real money. That's what it does. Being specific helps customers understand what you do quickly, and it gives your team a clear way to deliver it without reinventing the business every time someone asks for something new. I break down exactly how to do this in my new book, because if you try to be everything to everyone, you will never make any money in business and you will be miserable and you will not know why.