Take your business to the next level with the flywheel method, just like Reese Witherspoon.

Did you know Reese Witherspoon made almost a billion dollars by selling her content to Netflix, Disney, and Hulu? But it's actually not what you thought. Her production company, hello Sunshine, sold for $900 million. It had a really smart structure. So she built a book club with 2.5 million subscribers. She'd approach publishers of these books afterwards. In exchange for featuring them in her club, she'd negotiate the rights to turn the stories into shows. Brilliant. Then she'd shop those rights to the platforms like hbo, Apple tv, Netflix. Before spending a single doll bit, she'd produce the content, but only after she already had the contract. She made what we call a flywheel. Attention validation, licensing rights, cash back to attention. All before spending real capital. We teach this in our scaling workshop because this is not luck. This is intelligent design in her business. So the real question is, where could your business operate more like this? I actually have an exact model of this. If you want it, comment below. We'll help you scale the same way.