Codie Sanchez recounts a viral TikTok about garlic butter that spawned a content series and an organic butter business. The creator allegedly achieved about a billion views across ~90 videos, then sold 100,000 blocks of butter in ten weeks; Sanchez frames this as the 'all things butter' strategy: identify viral content, iterate on it, productize the idea, document the journey, and monetize by selling a company.
This is crazy. I came across a tiktoker who made a garlic butter video. And the video went viral. So viral that he turned it into a series. How many views did he get? A billion on, like 90 videos. So next, he started an organic butter company, and he sold a hundred thousand blocks in ten weeks. I'm calling this the all things butter strategy. See what goes viral, repeat that virality, turn it into a product, share the journey, sell a company.
