The Million $ 'Trash to Cash' Framework

He made $386 million selling this. It's a framework I call trash to cash. Meet Ramesh. He's the founder of Misfit Market. Have you ever wondered what happens to all the weird fruit and vegetables that are too ugly to go into the supermarket? I never worried about that either, but apparently this guy did and it made him hundreds of millions of dollars. In 2018, he asked a farmer, what's up with all those apples that fall on the ground? To which the farmer said, I don't know, not much. People won't want to buy beat up fruit. This misconception meant that Farmer's trash became Ramesh's treasure. He creates a website, runs ads for mystery imperfect produce boxes. I love this. And the sales roll in. Two years later, he's at 90k clients, reducing waste by repurposing food and trash into cash. My takeaway. Everywhere there is waste. Ask yourself, is this just misplaced cash.