A founder worries that selling their expertise will make them replaceable. Codie Sanchez argues the opposite: packaging what you know forces you to master it deeper, keeps you from getting stale, and makes you more valuable, not less.
I'm actually a little scared to be selling this product because it's kind of my secret sauce for my main job. So if I sell it, then it kind of like reduces the value of my main job because then everybody can kind of do it. I think I need an intervention.
So to address the secret sauce problem, you think selling what you know makes you less valuable? It's backwards. Every time you package your expertise and put a price on it, you force yourself to go deeper. The consultant who gives everything away stays at the same level for years. The one who sells their knowledge to stay ahead of what they've already sold Well, they make more money. Packaging, it doesn't make you replaceable. It makes you irreplaceable.
He wouldn't give you the dream if he didn't believe you had what it takes. You have what it takes.
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