Codie Sanchez breaks down the $15 billion collectibles market beyond Pokémon cards. Instead of betting on which card appreciates, build a service business around wealthy collectors' real fears: fakes, damage, pricing errors. Make money on grading, storage, memberships, and events, not speculation.
Chapters
Pokemon isn't the trend, but something else is that's going to surprise you. So there's a $15 billion global market where individual units, aka cards in this case sell for six figures. What is this? It's the collectible snitch. Most people try to make money in one type of collectible by trying to figure out which Pokemon card goes up next. But if you want to get rich, you have to use the cards framework. Let me show you. See, you choose the micro collector, not Pokemon fans. But you pick the buyer that has the most money, probably the parents. A audit the anxiety. Ask one question. What is this person scared of? Messing up fake cards, shipping damage, pricing, mistakes. That fear becomes your demand. R is you're going to remove that fear with a service. Cleaning, prep, storage. D is distribute trust, not content. So we're going to build a small page newsletter. Then s stack revenue, memberships, handling fees, events. You monetize the flow, not the flip. The mistake is trying to guess which card goes up. We build durable businesses here. So the framework comes from you becoming the picks and shovels while everybody else is chasing the gold.
