Codie SanchezFounder @ Contrarian Thinking

They Make $2 Billion Giving Advice?! #shorts

18 Apr 2023 · 1 min

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Codie Sanchez breaks down Red Ventures, a $10-11.5 billion company that owns advice sites like The Points Guy and Healthline. Two Harvard grads started it around 2000, pivoted from retail to buying websites that capture buying intent, and now pull in roughly $2 billion annually through affiliate deals.

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There's a $10 billion company that controls half of the Internet's advice 800 million page views every single month Points guy for credit cards if you're dying from any small health inconvenience you got healthline.com lonely planet where to travel, what to do my move.com obviously for moving. There's this one company called Red Ventures that bought all of them. They were started in 2000 ish by two Harvard Business School grads and they tried to create their own company first drive a bunch of online shoppers to retail stores. Fail. The big unlock for is they realize they should buy these companies that capture intent instead of having to make sort of low dollar deals from spammy display ads. Red Ventures portfolio primed for affiliate deals from companies that already had massive attention going to them but hadn't monetized very well and that's why these guys are now worth $11.5 billion and do an annual revenue of $2 billion all through buying under monetized lots of eyeballs websites.