This “Attention for Equity” strategy from Bad Bunny 🔥

Bad Bunny wanted his own cannabis string, and he wanted to own a piece of one of our companies in order to put his name on it and direct his audience to that brand. Now, when we went in, we gave this presentation. Here are the brands. Here's what you think. They gave their presentation. Here's Bad Bunny. Here's all the attention he would bring. And at the end, we said, okay, well, how much do you want to invest? And, like, at what valuation? And they were like, that's cute. No, no, no, we don't invest. You pay us for the right to have Bad Bunny and use his name and for the privilege of his distribution. And we did one of those deals. If you app millionaire methodology to audience, you have the same thing as private equity guys who have a lot of capital. You have attention. The problem is, you might not know what your attention is worth, and you don't know how to do a deal yet to structure attention for equity. But the second that you figure out how to structure attention for equity, you'll never have to use your cash again.